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Identifying the audience

In its first version, the AR application is developed as a support for the visit of the archaeological site of the Saint Salvator abbey of Ename (Oudenaarde, Belgium). On the site several panel explains to visitors which function had the building whose remains they are looking at and give some general information about the life in the abbey.

The application uses the images displayed on some of these panels as target to an overlay of extra information.

We defined three audience categories to which address our story, in order to tailor the information on the different needs of the people that visit the site. Both the storytelling and the given information are different for each category of users.

The first story is addressed to children in the school age, the second to a generic adult audience and the third one is for specialists. At the beginning of the tour the visitor can chose which story he wants to listen to.


Created by Carlotta Capurro




European Union Seventh Framework is a Network of Excellence. The research leading to these results has received funding from the European Community's Seventh Framework Programme (FP7 2007/2013) under the Grant Agreement 270404.