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Edutainment Virtual Museum

The term edutainment was used as early as 1948 by The Walt Disney Company to describe the True Life Adventures series. The noun edutainment is a neologistic portmanteau used by Robert Heyman in 1973 while producing documentaries for the National Geographic Society. It was also used by Dr. Chris Daniels in 1975 to encapsulate the theme of his Millennium Project. This project later became known as The Elysian World Project.  To Buckingham and Scanlon (2000) “Edu-tainment”, is a hybrid genre that relies heavily on visual material, on narrative or game-like formats, and on more informal, less didactic styles of address. The purpose of edutainment is to attract and hold the attention of the learners by engaging their emotions through visual stimuli full of vividly coloured animations. It involves an interactive pedagogy and, in Buckingham et al’s words, totally depends on an obsessive insistence that learning is inevitably “fun”. Educational entertainment is any entertainment content that is designed to educate as well as to amuse. Content with a high degree of both educational and entertainment value is known as edutainment. Edutainment is a growing paradigm within the museum community. This approach emphasizes fun and enjoyment, potentially at the expense of educational content (Zühal Okan, 2003) 


European Union Seventh Framework is a Network of Excellence. The research leading to these results has received funding from the European Community's Seventh Framework Programme (FP7 2007/2013) under the Grant Agreement 270404.