Topic: Sharing, co-creating and nurture cultural value
Date, Place: 20 - 28 April, various locations (Italy)
The 'Digital Invasion' project is all about co-creating and nurture cultural value through proactive participation of visitors into the museums' (and archeological sites, and art galleries, etc.) communication life cycle.
It is a pure bottom-up approach, where people sharing the vision of DI organize independently single events all around the country during a given time frame (april 20 - 28). Social media are key to this initiatives.
A list of the 'Invasions' is available on the website of the event.